Sunday, February 25, 2007

Caffeine Content Labeling

According to a press release, Coca-Cola North America announced Wednesday it will be printing beverages' caffeine content on their labels. The company has already begun to print this information on its Full Throttle and Enviga drinks, and its Coca-Cola Classic will boast the label in May. Other drinks will receive the label throughout the rest of the year.

This caffeine-content labeling sounds like a great idea. With all the diet pills and other caffeine-heavy products on the market today, it's so important that someone is finally clearly labeling the ingredient instead of hiding it. People should know how much caffeine is in the drinks they are consuming, so they can compare these to the amounts safe to consume on a daily basis as well as the amounts in other drinks.

The move is part of an "industry initiative," the release said. If the entire soft-drink industry follows through with this and puts the label on all drinks, it would be easier for people to make good choices about caffeine consumption. However, some people might disagree with the new labeling. How does everyone feel about this?

1 comment:

Monica said...

I completely agree with the labeling.
American society may not follow through with all the health talk, but they are very aware of labels on different products on the market, at least that's what I see. Having experienced life out of the states, I notice that nutritional labels are more popular here than anywhere else. It's a good marketing tool for the states, maybe not as popular in other areas.