According to a press release, Coca-Cola North America announced Wednesday it will be printing beverages' caffeine content on their labels. The company has already begun to print this information on its Full Throttle and Enviga drinks, and its Coca-Cola Classic will boast the label in May. Other drinks will receive the label throughout the rest of the year.
This caffeine-content labeling sounds like a great idea. With all the diet pills and other caffeine-heavy products on the market today, it's so important that someone is finally clearly labeling the ingredient instead of hiding it. People should know how much caffeine is in the drinks they are consuming, so they can compare these to the amounts safe to consume on a daily basis as well as the amounts in other drinks.
The move is part of an "industry initiative," the release said. If the entire soft-drink industry follows through with this and puts the label on all drinks, it would be easier for people to make good choices about caffeine consumption. However, some people might disagree with the new labeling. How does everyone feel about this?
Sunday, February 25, 2007
Thursday, February 15, 2007
Enviga: The Calorie-Burning Green Tea
During the week of Feb. 5, a joint venture between the Coca-Cola Company and Nestle, Beverage Partners Worldwide, launched a new product, Enviga. This sparkling green tea beverage is a canned, caffeinated drink that has been proven to burn calories. It comes in green tea, berry and peach flavors and is sold individually as well as in packs of six and 12. According to a company press release, people are looking to fit more health and wellness into their routines, so a healthier drink option is likely to be successful among consumers.
The ingredients in the new drink combine to create a caloring-burning effect, the release said. The drink contains caffeine and green tea extract, which is high in EGCG. These ingredients kickstart the body's metabolism, which means the body burns more energy in the form of calories. According to the release, a lean- to average-bodied person can burn 60 to 100 more calories after drinking three cans of Enviga.
I find this to be highly intriguing. It is interesting to think that a drink made by a soda company can actually burn calories, but I can't help but wonder if it actually works. Even though it is made by a partnership between Coke and Nestle, the drink still seems like one of those questionable diet drink or pill ads one would see on TV. Does anyone have any comments on this?
On a final note, I haven't tried the drink yet, but I think I might. If it tastes good, what harm can it do by burning a few extra calories?
The ingredients in the new drink combine to create a caloring-burning effect, the release said. The drink contains caffeine and green tea extract, which is high in EGCG. These ingredients kickstart the body's metabolism, which means the body burns more energy in the form of calories. According to the release, a lean- to average-bodied person can burn 60 to 100 more calories after drinking three cans of Enviga.
I find this to be highly intriguing. It is interesting to think that a drink made by a soda company can actually burn calories, but I can't help but wonder if it actually works. Even though it is made by a partnership between Coke and Nestle, the drink still seems like one of those questionable diet drink or pill ads one would see on TV. Does anyone have any comments on this?
On a final note, I haven't tried the drink yet, but I think I might. If it tastes good, what harm can it do by burning a few extra calories?
Tuesday, February 6, 2007
Dole Sparkling Juice Spotted
I was on my way home from Detroit last weekend, and I found myself in the food court at the Detroit airport. Looking for something to drink, I spotted a drink strangely similar to my idea for a new Coca-Cola product: a sparkling juice beverage. Called Dole Sparklers, the drink comes in four flavors, including Pomegranate Blueberry, Cranberry Raspberry, Orange Tangerine and Pink Grapefruit. According to a Dole press release posted on Salute to Soda, another soft drink blog, the Dole Sparklers line launched in Oct. 2006.
Always the curious one, I decided to give it a try. I picked out Cranberry Raspberry, paid for the 16.9-ounce bottle and opened it. It definitely tasted like cranberry and raspberry, but it definitely did not taste like juice. Examining the side of the bottle, I realized this "juice drink" is a low-sugar beverage that has only 50 calories per serving. For a diet drink, it was tasty, but it just wasn't what I was expecting from a juice company.
For my product idea, I would like Coke to launch sparkling juice in its true form, not a light "juice drink" probably designed to appeal to adults. The product would be full of flavor and would have plenty of natural vitamins and nutrients to make it healthy for children. If I stumble across any other similar beverages, I will be sure to post on those as well.
How does everyone feel about this? Is a carbonated regular juice still a viable product idea?
Always the curious one, I decided to give it a try. I picked out Cranberry Raspberry, paid for the 16.9-ounce bottle and opened it. It definitely tasted like cranberry and raspberry, but it definitely did not taste like juice. Examining the side of the bottle, I realized this "juice drink" is a low-sugar beverage that has only 50 calories per serving. For a diet drink, it was tasty, but it just wasn't what I was expecting from a juice company.
For my product idea, I would like Coke to launch sparkling juice in its true form, not a light "juice drink" probably designed to appeal to adults. The product would be full of flavor and would have plenty of natural vitamins and nutrients to make it healthy for children. If I stumble across any other similar beverages, I will be sure to post on those as well.
How does everyone feel about this? Is a carbonated regular juice still a viable product idea?
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